fiction. fashion. food. frivolity.

Of Creativity and Cupcakes

Posted on | December 21, 2012 | 3 Comments

Edible Madison cover photo by Jim Klousia

This fall, Edible Madison editor Jamie Lamonde contacted me to ask if I was interested in writing a feature on Bloom Bake Shop and its owner, Annemarie Spitznagle, for the winter issue. Bloom is a small-batch dessert bakery in Middleton, Wis. that uses local, seasonal, and organic ingredients.  Of course I wasted no time in saying, “OH MY GOD, YES!” I mean, who wouldn’t love to sample and write about cupcakes, whoopie pies, and to-die-for French press coffee?


The afternoon I spent at Bloom was about so much more than cupcakes, though. Annemarie and I talked about goals, determination, and finding the place where work and passion intersect. You can read the article here.  I think Annemarie’s story will inspire anybody who has a dream to do something creative and off the beaten path.


3 Responses to “Of Creativity and Cupcakes”

  1. Style Maniac
    January 5th, 2013 @ 10:45 am

    Yay for you, Susan! Can’t wait to read the article.

  2. Style Maniac
    January 5th, 2013 @ 10:51 am

    Back again — just read it. You captured the spirit of the bakery so perfectly, Susan. Love the fingerprints and Annemarie’s celebration of them. Says a lot about her and her bakery. Really wonderful.

  3. Susan
    January 5th, 2013 @ 12:08 pm

    Thank you!It was fun to write.

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