coffee,  creativity,  desserts,  food,  local,  seasonal,  sweets

Of Creativity and Cupcakes

Edible Madison cover photo by Jim Klousia

This fall, Edible Madison editor Jamie Lamonde contacted me to ask if I was interested in writing a feature on Bloom Bake Shop and its owner, Annemarie Spitznagle, for the winter issue. Bloom is a small-batch dessert bakery in Middleton, Wis. that uses local, seasonal, and organic ingredients.  Of course I wasted no time in saying, “OH MY GOD, YES!” I mean, who wouldn’t love to sample and write about cupcakes, whoopie pies, and to-die-for French press coffee?


The afternoon I spent at Bloom was about so much more than cupcakes, though. Annemarie and I talked about goals, determination, and finding the place where work and passion intersect. You can read the article here.  I think Annemarie’s story will inspire anybody who has a dream to do something creative and off the beaten path.